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The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand.Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model.
In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation’s balance sheet.
These ancient societies imposed strict forms of quality control over commodities, and also needed to convey value to the consumer through branding.
Producers began by attaching simple stone seals to products which, over time, were transformed into clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality.
For example, 3rd century Gaulish pots, bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy, have been found as far away as Essex in England.
Starčević has argued that some form of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions.Brands are used in business, marketing, and advertising.